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Interests Zone => ☺︎ ∙ Chat & General Interests => Topic started by: Cobra! on October 18, 2022, 02:51:52 am

Title: Y2K & Gen-X Corporate Aesthetic (and other retro aesthetics)
Post by: Cobra! on October 18, 2022, 02:51:52 am
I've been really obsessing over 2 aesthetics from back in the day that I remember seeing back when I was a child.

The first is what's called Gen-X corporate (https://www.are.na/evan-collins-1522646491/cyber-gen-x-corporate), which is mostly how corporations and businesses presented themselves back in the late 90s and very early 2000s.

The other is the Y2K Aesthetic (https://twitter.com/y2k_aesthetic), which is a wee bit later, and was used for computer graphics, music and clothing.

Both of these aesthetics give me a sense of wonder and excitement, and to me, actually feels more modern and futuristic than the aesthetics most people use today.

Come to think of it, they're almost opposite of modern aesthetics. Modern aesthetic are typically very flat, and uses few colours, but Gen-X corporate uses colours galore, and Y2K feels like it really jumps out on you.

What do you guys think of these? Are there any retro aesthetics you guys love?
Title: Re: Y2K & Gen-X Corporate Aesthetic (and other retro aesthetics)
Post by: t0lo on October 18, 2022, 10:05:17 am
Hey cobra yeah I love the character of Gen X 90s corporate sleaze. I saw a yt vid which showed an original ad for microsoft excel, reckon you'd like it but I also love looking back on 'revolutionary' tech :cool:

Title: Re: Y2K & Gen-X Corporate Aesthetic (and other retro aesthetics)
Post by: Janus on October 18, 2022, 12:41:28 pm
This strikes me as a long-hangover of 80's maximalism - it's easy to forget in hindsight that the stripped-down 90's grunge aesthetic was met with quite a bit of resistance before conquering the mainstream. I'm not super-keen on this specific style, but I do have a strong preference for well-curated maximalism as opposed to the sterile minimalist style exemplified by the Apple Store.
Title: Re: Y2K & Gen-X Corporate Aesthetic (and other retro aesthetics)
Post by: ArtisTheFox on October 21, 2022, 12:15:45 am
These are both so awesome. I've loved Y2K for a long time, but the specific Gen X Corporate style is now a new favourite on my list of favourites :smile: