I'd argue that this old web revitalization stuff is a stepping stone to a better, healthier future for the web. The old web is, if anything, less cynically commercial, more sustainable, and certainly more human-scale than mass-scale social media is. It's almost similar, in a sort of way, to the sorts of communities that look back at the urban design of the past to try and push for a future that isn't just strip malls plowing through the natural environment without a care about people's health and happiness. It's not that they actually want to live in the past, but they find the aesthetics of the past a comparative breath of fresh air, and a fantastic starting point to fork a new future from.

There's a really good chapter from a book on web design I used to have. The author re-uploaded it here back in the day, if you want to give it a read.

Back on webcomics around the late 00's/early 10's there was Project Wonderful, which I quite liked. It's very specifically tailored to blogs and webcomics, by letting advertisers auction for ad space on a specific website. This tended to lead to webcomics advertising other webcomics, and that sort of thing. Unfortunately, it died out due to the dominance of social media.