Im never sure how I feel about sites like this, partly they are amazing.. but also they are kinda off-putting? I think when something goes too far it looses its soul.. in great chaotic design there needs to be a tension between control and chaos for it to really work.
So Im not really sure why this site is SO extreme! I know its funny to look at a crazy old site and go ha look at that.. but this makes me worry about the person who was making it, I hope they are ok and that they managed to express what they clearly needed to express. My guess is they really were bored by the bridal dress business and needed a career change
I guess the crazy design did get them some business though, like those over the top tv ads people used to do for mattress shops.
I do like that their source keywords are "<meta name="keywords" content="Yvette's, health, fitness, weightloss, weight loss, religion, space aliens">" they don't even mention dresses