I think it depends on what you're actually looking for from information. Most people don't analyze or process information at all, they simply encounter it, take it at face value and move on.
They gain the basic structural information, e.g. character x is friends with character y, character y is a bad guy etc. Within that they can absorb details that they understand (e.g. character y is an fallen hero with a recovery arc, or the animation is nice), but they discard details they don't understand (e.g. character x is representing xyz in society, or that shot is an incredibly unusually way to film a scene like this).
The process of analysis is about learning to see and understand details you don't understand; but you don't actually have to do that. You can consume a vast amount of information and learn very little from it, although over time you will pick up extra bits within that quantity.
That's quite different from someone who actively wants to consume information in order to learn something from it. That's a much slower process and needs to happen over many years and it also tends to push you towards different kinds of information depending on what you want to learn.
Then there's a third version again, where you consume media as a tool to process separate information within yourself, essentially using media as a lens to look back at yourself, that's different again!