I started a Bluesky account a few months ago to promote and discuss my blog posts on a supposedly "better" social media platform, and can't really see what all the fuss is about. It has been next to impossible for me to build any sort of community there. It seems like unless you're chronically online and politics-focused, Bluesky isn't a good fit for you. The CEO also seems kind of unhinged -- no different from all the other questionable tech CEOs out there.
I've personally found Mastodon to be a much more welcoming space.